Communicating in the digital arena can be confusing – there’s never been so many channels and so much to say! How do you communicate at the right level, using the right channels, to reach the right audience for your message? Join our comms masterclass as Joanna Goodwin, Engagement and Outreach Lead for the Office for National Statistics, takes you through the best ways to identify your needs, select the most effective channels, and work with a variety of stakeholders to get maximum engagement with your messages.
We’ll cover communicating technical information to a non-technical audience, content marketing and best practice and understanding the difference between comms and engagement with plenty of time for questions.
Joanna manages all of the engagement, communications and outreach work for ONS's Digital Services and Technology work. With a background in both communications and digital transformation, Joanna can offer expert advice to get yourself heard in this area of industry.